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The Lovely Marathon Coach

Support your marathon runners properly—without adding pressure to your team.

 A cost-effective programme that keeps your runners training safely, raising more, finishing strong and staying loyal for years to come.

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ARE YOU A CHARITY WANTING TO SUPPORT YOUR RUNNERS? 

You’ve secured the places. Now you need your runners to actually succeed.

If you’re working for a charity, you're probably already stretched!

You want your runners to:

  • Raise as much as possible
  • Stay motivated
  • Make it to race day ready (and happy)

But the reality?

You don’t have the time or resources to support every runner properly.

Plus, every runner is an individual and needs a different level of support. 

And when runners lose confidence with their running or their fundraising, or drop off completely—it costs everyone dearly.

A London Marathon place can cost a small charity over £1,500 once your time and resources are factored in.  Most charities aren’t set up to maximise that investment. 

 That’s where I come in. 

The Lovely Marathon Charity Programme

 Structured support for your runners,

without adding to your workload. 

 

 £75 per runner (one-off)
Scaled pricing available for larger teams 

This isn’t just “nice to have” support. 

When runners feel supported:

  • They raise more money
  • They stay engaged for longer
  • They’re more likely to reach the start line

 Even a small increase in fundraising per runner delivers a strong return on your investment.

 

 

 I combine marathon coaching expertise with 14 years of charity leadership experience—so your runners get the support they need, and you get results without extra pressure. 

 

Training Plan

A proven 16-week plan designed to reduce injury risk and keep runners consistent.


Fundraising Support

Simple, practical guidance that helps runners start earlier and raise more—without feeling awkward.


Monthly Workshops

Live sessions covering training, mindset, and fundraising—keeping runners engaged throughout the journey.


Community Support

A structured WhatsApp community that builds accountability and peer support (without overwhelming them or you).

 

Plus extra support—without extra cost to you 

Because every runner has a different start point

Some are experienced runners but novice fundraisers...

Others are taking on this huge challenge only because of their deep commitment to your cause. 

Not every runner needs 1-2-1 coaching- and those who do, don't want you to pay for it!

This programme ensures every runner gets what they need to stay on track with their training and their fundraising —while giving those who need more, a more affordable way to access it.

Your runners will each receive a discount- worth up to £150 - for my membership or 1-2-1 coaching.

That means:

  • Every runner gets the support they need
  • No one falls through the cracks
  • You don’t pay for support that isn’t used
REMAP - Matt & Fiona
MOLLY WAKEMAN, REMAP UK

What charities say:

"I honestly have been telling everyone on my team that I can't recommend Sarah enough. We haven't had a fundraising manager in place, and she has been the biggest support; I would have unbelievably struggled without her. Her ideas, like the personalised voice notes for runners, made a huge difference to our team’s confidence and connection."

FIONA EGAN, REMAP RUNNER

What their runners say:

"Running the London Marathon for REMAP has been an experience of a lifetime. It felt especially meaningful to represent a charity I’ve worked with and seen first-hand the incredible difference they make and everything about it felt genuinely aligned.
As a first-time marathon runner, it really pushed me to the limits of what I thought was possible. The months of training paid off, and I had the best day from start to finish. Seeing my kids there cheering me on with their signs, taking in the atmosphere and watching me run, is something I know we’ll all remember and I hope inspires them to aim big in life too.
Crossing the finish line was an emotional moment. I honestly couldn’t have done it without the support of REMAP, my fellow runner Matt, and my coach Sarah."

 

Why Work With Me?

 

  • 15+ years of running marathons 
  • 8x London Marathon finisher
  • 16x marathons and 3x ultra marathons
  • Qualified Run Coach
  • Strategic Funding Consultant
  • 14 years as a charity CEO

I’m not just a running coach.  I'm a marathon specialist who is grounded in years of charity experience.  I'm passionate about this working out for you,  for your runners and the impact your charity has. 

 

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READY TO SUPPORT YOUR 2026/27 TEAM?

Let’s make sure your runners don’t fall through the cracks.  Whether you have one runner or 100, this gives them the structure and support to do it properly.

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